‘One Bite and He Was Hooked’: From Kenya to Nepal, How Parents Are Battling Ultra-Processed Foods

T menace of industrially manufactured edible products is truly global. Even though their intake is particularly high in the west, making up more than half the typical food intake in places such as the United Kingdom and United States, for example, UPFs are displacing fresh food in diets on every continent.

This month, the world’s largest review on the risks to physical condition of UPFs was published. It alerted that such foods are exposing millions of people to persistent health issues, and demanded urgent action. Previously in the year, an international child welfare organization revealed that an increased count of kids around the world were suffering from obesity than malnourished for the first time, as unhealthy snacks floods diets, with the sharpest climbs in low- and middle-income countries.

A noted nutrition professor, a scholar in the field of nourishment science at the a major educational institution in Brazil, and one of the review's authors, says that companies focused on earnings, not personal decisions, are propelling the change in habits.

For parents, it can feel like the complete dietary environment is working against them. “Sometimes it feels like we have absolutely no power over what we are placing onto our kid’s plate,” says one mother from South Asia. We interviewed her and four other parents from around the world on the expanding hurdles and irritations of ensuring a healthy diet in the age of UPFs.

The Situation in Nepal: A Constant Craving for Sweets

Bringing up a child in the Himalayan nation today often feels like battling an uphill struggle, especially when it comes to food. I make food at home as much as I can, but the moment my daughter goes out, she is bombarded with vibrantly wrapped snacks and sugary drinks. She persistently desires cookies, chocolates and packaged fruit juices – products heavily marketed to children. A single pizza commercial on TV is enough for her to ask, “Is it possible to eat pizza today?”

Even the academic atmosphere perpetuates unhealthy habits. Her school lunchroom serves flavored drink every Tuesday, which she anxiously anticipates. She receives a packet of six cookies from a friend on the school bus and chocolates on birthdays, and confronts a french fry stand right outside her school gate.

At times it feels like the complete dietary landscape is undermining parents who are just striving to raise well-nourished kids.

As someone working in the an organization fighting chronic illnesses and leading a project called Encouraging Nutritious Meals in Education, I comprehend this issue profoundly. Yet even with my knowledge, keeping my young child healthy is extremely challenging.

These ongoing experiences at school, in transit and online make it next to unattainable for parents to limit ultra-processed foods. It is not just about the selections of the young; it is about a food system that encourages and advocates for unhealthy eating.

And the statistics reflects exactly what households such as my own are going through. A comprehensive population report found that over two-thirds of children between six and 23 months ate unhealthy foods, and a substantial portion were already drinking flavored liquids.

These figures are reflected in what I see every day. A study conducted in the region where I live reported that a notable percentage of schoolchildren were above a healthy size and a smaller yet concerning fraction were obese, figures closely associated with the surge in junk food consumption and increasingly inactive lifestyles. Another study showed that many kids in Nepal eat candy or processed savoury foods on a regular basis, and this habitual eating is tied to high levels of dental cavities.

This nation urgently needs tighter rules, better nutritional atmospheres in schools and stricter marketing regulations. Until then, families will continue waging a constant war against junk food – a single cookie pack at a time.

St Vincent and the Grenadines: ‘Greasy, Salty, Sugary Fast Food is the Preference’

My situation is a bit different as I was forced to relocate from an island in our archipelago that was devastated by a severe cyclone last year. But it is also part of the bleak situation that is affecting parents in a area that is enduring the most severe impacts of global warming.

“The situation definitely deteriorates if a cyclone or volcanic eruption destroys most of your crops.”

Before the occurrence of the storm, as a nutrition instructor, I was very worried about the rising expansion of quick-service eateries. Today, even local corner stores are participating in the shift of a country once known for a diet of fresh regional fruits and vegetables, to one where oily, salted, sweetened fast food, packed with artificial ingredients, is the choice.

But the situation definitely worsens if a severe weather event or mountain activity wipes out most of your produce. Unprocessed ingredients becomes hard to find and very expensive, so it is incredibly challenging to get your kids to eat right.

Despite having a regular work I flinch at food prices now and have often resorted to selecting from items such as vegetables and animal products when feeding my four children. Offering reduced portions or diminished quantities have also become part of the post-crisis adaptation techniques.

Also it is very easy when you are managing a demanding job with parenting, and hurrying about in the morning, to just give the children a small amount of cash to buy snacks at school. Unfortunately, most educational snack bars only offer highly packaged treats and sugary sodas. The result of these challenges, I fear, is an growth in the already epidemic rates of chronic conditions such as blood sugar disorders and high blood pressure.

Uganda: ‘It’s in Every Mall and Every Market’

The logo of a international restaurant franchise towers conspicuously at the entrance of a shopping center in a city district, tempting you to pass by without stopping at the quick service lane.

Many of the children and parents visiting the mall have never gone beyond the borders of this East African nation. They certainly don’t know about the bygone era of hardship that motivated the founder to start one of the first global eatery brands. All they know is that the brand name represent all things desirable.

Throughout commercial complexes and all local bazaars, there is fast food for every pocket. As one of the costlier choices, the fried chicken chain is considered a luxury. It is the place local households go to mark birthdays and baptisms. It is the children’s prize when they get a positive academic results. In fact, they are hoping their parents take them there for Christmas.

“Mom, do you know that some people bring takeaway for school lunch,” my teenage girl, who attends a school in the area, tells me. She says that on the days they do not pack that, they pack food from a popular east African fast-food chain selling everything from morning meals to burgers.

It is the end of the week, and I am only {half-listening|

Tanner Walker
Tanner Walker

A seasoned journalist with over a decade of experience covering European politics and international relations.